Information Architecture (IA)

The practice of information architecture is about creating order from information.

4ourth Mobile knows how to take complex systems, or huge amounts of content, and make sense of them. We can organize, structure, and label information and functions so you and your users understand them, and the system performs to it's best ability.

We do this by thinking about how the product or service really works, and how users will understand how it works. This is one of those cases where being consultants works best; we can set aside biases about interal organization, and see through your jargon. You stay the experts in that, and we'll make sure it all works for your customers.

And we do this for the entire system, consistently across all platforms. Need to integrate with an existing set of products? We don't just talk to startups, and can easily work within your legacy systems. Or, we can help fix how those are organized also.

Contact 4ourth Mobile today, and let us help make sense of the complexity you and your users struggle with.

Steven Hoober