Information Architecture (IA)

4ourth Mobile knows how to take complex systems, or huge amounts of content, and make sense of them. We can organize, structure, and label information and functions so you and your users understand them, and the system performs to it's best ability.

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Steven Hoober
Information Design

Information design is about making sure that the information and functionality you present is arranged, organized, and presented so your customers can easily and accurately understand it.

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Steven Hoober
Product Strategy

4ourth Mobile know how to ask you the right questions — and how to *perform research* to find the right answers — to turn your great idea into a great product. We know a lot about how people really use devices, and how that varies based on what sort of people, and how it varies by region.

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Steven Hoober
Branding

Your brand isn't just your logo. It is the whole way customers perceive their experience with you. From making sure the logo works in all circumstances, to the color and fonts, to the tone in which you write or talk. This all impacts the the way your products actually work, and how customers perceive them.

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Steven Hoober
Accessibility & Universal Design

Designing a website, app, or other product for yourself, as it works sitting in your office, is foolish, wasteful, and limits your opportunities. 4ourth Mobile believes strongly in universal design. We make all our products so they will work well for as many users as possible.

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Steven Hoober
Workshops

Early in the project we get everyone who knows anything about the domain for which we’re designing a solution together in a room for a workshop. By working together, and getting everyone to contribute, we achieve better outcomes.

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Steven Hoober
Usability Research

Don’t be fooled by bad data or bad methods. Stop using surveys, focus groups, feedback forums, and net promoter scores. 4ourth Mobile can help you with some of these very good methods, to deliver repeatable results, give you good information, and great insights.

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Steven Hoober
Design

We don't have favorite platforms, tools, or solutions. Key to our principles is that we help find what is best for you, your product, and your customers. 4ourth Mobile works with your team, leveraging their expert knowlege and capabilities to make your product idea the best it can be.

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Steven Hoober
Interaction Design (IxD)

Interaction is how everyone actually touches, clicks, scrolls, and otherwise actually interacts with your product. Interaction design is the “feel” part of the look and feel of your digital product.

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Steven Hoober
Icons

4ourth Mobile has deep graphic design experience, with awards for graphic design, and combine that with our understanding of human vision, human cognition, and environmental context to make icon libraries for your digital products.

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Steven Hoober